Case Study – The Martin Agency
Capital TechSearch helps one of the world’s top ad agencies fill critical internal IT positions.
The Martin Agency’s roster of clients includes Walmart, UPS, The American Cancer Society, NASCAR, and GEICO. And the agency was recently named the #3 US Ad Agency by Ad Age Magazine. As one of the world’s top ad agencies, Martin works hard to provide the best strategy and creative talent for its clients. As their client roster expanded, their internal IT team needed to grow to keep pace.
This was a tough assignment for several reasons:
- The Martin Agency is reputable and popular so there were lots of candidates to sift through.
- We needed to deliver big results quickly.
- We had to stick to our methodology to recommend only a few, well-targeted candidates.
- Martin traditionally uses internal recruiters and reviews a high volume of resumes for each open position. If we could prove ourselves quickly, it would reduce their internal team’s time in completing the hiring process.
“In the feeling-out process among firms, we dramatically lowered the ratio of candidates submitted to candidates interviewed,” said Dave Ingram, President and CEO of Capital TechSearch. He continued, “Before working with Capital TechSearch, The Martin Agency typically reviewed 20 to 30 resumes to fill each position. We’re very proud of our results.”
Gail Buyalos, VP Associate Director of Information Technology said, “It boiled down to one key factor: Capital TechSearch listened. And by listening, they reduced the time we spent sourcing candidates by more than 90% and the time needed to hire from weeks – to days.”
“It boiled down to one key factor: Capital TechSearch listened. And by listening, they reduced the time we spent sourcing candidates by more than 90% and the time needed to hire from weeks – to days.”
VP Associate Director IT, The Martin Agency
The Martin Agency wants business partners to perform at the same high level that they demand of themselves. Kay Lawson, SVP/Recruiter for The Martin Agency, interviews each candidate after they have made it through the technical screen to help ensure the candidate’s cultural fit with the agency. Everyone Capital TechSearch recommended passed the test. “Capital TechSearch was able to deliver the rare combination of technical skills and cultural fit to meet our business objectives.”
“As with most of our clients, the more we work with them, the more our patented 12-step Recruiting Process helps us help our clients. Because we present only those candidates who match the company’s technical specifications AND their cultural fit requirements, our success rate helped The Martin Agency expand its IT department with the right people.”